In the trend of youniversal branding*, this is interesting spin on the threadless.com model: innerTee - Where art and apparel become one. The idea is users can be artists or mixers - artists create design elements and mixers put them together into shirts which people can buy. When shirts are bought, presumably there is some payback in the form of money or t-shirt credit to the artists/mixers.

For a novel way of selling traditional merchandise, this is pretty neat: Fashmatch | Find clothes and make matches. You can create “matches” (outfits) using a wardrobe of available onine clothes and accessories and then share your “matches”. You can practice being a fashion stylist to your heart’s content! Unfortunately the production values are extremely poor (worst graphic resolution ever!) and the site is clunky, they also haven’t worked out a way of rewarding “matchers” other than giving them the satisfaction of people taking up their recommendations.

*coined by trendwatching.com a Dutch based group of cool chasers who like coming up with terribly clever monikers. Also home of “tryvertising”.

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