Apparently, celebrity perfume is the new reality television.

From Bathing in eau de celebrity

But the financial base note of celebrity perfumes is not to be sniffed at: they boast the fastest-growing share of the $2.9 billion fragrance market, with celebrity-endorsed scents representing 23 per cent of the top 100 women’s fragrances in the US last year - up 10 per cent on 2003… “I can only see the celebrity brands growing. If all the time what we are being fed on TV is Big Brother, then this is what we’ll get. Fragrance reflects the era. If reality TV is dumbed-down TV, then this is perfume dumbed down. [According to Roja Dove, “nose” of Harrods.]

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