I can just hear the Nintendo marketers saying “it’s like “we” but with two “i”s so it’s modern and cool”.

They had a brilliant name in “revolution” and they replaced it with a word synonymous with “urination”. What next? They’ll be changing the DS to “FiiCiiS”…

Must be the trend of the moment to replace cool codenames with crap real ones. Microsoft who for the first time showed some modicum of creativity in calling their new portable computer “Origami”, on releasing it, announced it was actually just going to be called Microsoft new portable computer (well, something like that, the title was so boring and descriptive, I’ve plain forgotten it).

Who is doing their market research, do they even consider to test their original codenames? Coke recently stuck with their codename Black (well, they had to change it a bit for crappy trademark reasons to Blak) because they found that it did so well in their tests. I cannot believe that “Wii” would have outscored “Revolution”, well at least not in any English speaking world.

Nintendo announces Revolution’s real name

Nintendo plans to be so wealthy they’ll all be taking golden showers

Edit: In a future post I admit the name is growing on me. And now I love it. I still think Revolution is a better name but the cuteness of the Wii is overtaking it’s puerile factor (and even that can still provide many wanted chuckles).

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